We are a Residential General Contractor specializing in custom homes in the medium to high price range. We pride ourselves in quality construction and attention to finish details. We build 10-15 homes per year, some presale and some speculative. We only build in quality neighborhoods and have come through the housing disaster unscathed because of adherence to quality, premier locations and attention to detail and service.
Tell us a bit about who you are and the people you reach
Our primary market is the community of realtors in our area.
Our secondary market is the community of realtors and exutive placement services around the country.
Our tertiary market is the buying public who are increasingly interested in more direct contact with our company rather than initially making contact through their realtor
We are looking for a simple and memorable logo
We want to communicate the "solid" idea of Home Construction which is as our name suggests "Steel". Good and substantial construction is what we are known for.
We want to convey the "substantial" idea to our prospects, realtors and homebuyers. Our final product is known for its lasting quality at a fair price.
We are not known for building the least expensive homes in our area, but our price vs quality ratio is desirable.