As calf muscle routinely carry a person's weight, they represent one of the most difficult muscle groups to develop. "Complete Calf Development" will be developed as a comprehesive site for bodybuilding enthusiasts and serious athletes seeking to develop stronger and more asthetic calf muscles. The site will including an e-newsletter, blogs, training materials and other targeted content.
Regarding the design, here are some additional points for consideration:
1. Pictoral logo example for consideration: Harris Bank lion (https://www4.harrisbank.com/secure)
2. Demographics - female: Although the target is expect to me primarily male, we would also like to appeal to serious female athletes as well. Examples include Ava Cowen or Krissy Chen (http://www.gasparinutrition.com/teamgaspari/)
3. Demograhics - male: The site will target athletes beyond just bodybuilding. On the bodybuilding side, example physiques might include Frank Zane or Jay Cutler. Relative to mainstream, examples might include the lean silhouette of a basketball player or the more compact structure of a football player (ex: Ray Lewis)
4.We would like to avoid logos with circles or elliptical shapes. From our perspective in the fitness industry there are quite a few big name brands with similar shapes (ex: Gaspari Nutrition) and would like to go a different direction
5 . Finally, we want to appeal to both male and female atheles and would like something more gender nuetral