We would like to step away from our current logo entirely. We feel that it no longer represents us the color, the style (techy), the type face, etc We would like to see a simple textual logo with a minimalist graphic element that speaks the event production language (we do events!).
*Simple and clean
*Strong proprietary typographic treatment, similar to a Prada, W, Taschen, The Morgan's Group, Jack Spade, Dwell or Surface
*Very simple mark, not a large or overwhelming object. It should be unobtrusive and iconic, similar to an Apple, Modern Amusement, Wallpaper Magazine, Gus Design Group).
*The brand should come across very approachable while still connoting a boutique feel. Needs to imply an attention to detail and iconic status, while still feeling like its non_exclusive.
*Think Access vs. Excess. Think Luxury
*Don't want it to feel dated with marks that were big in the 90's. So would like to STAY AWAY from 3D marks, globes, motion, swooshes, etc,
*Looking for something minimal, sleek, sophisticated and timeless that works well in color and black and white executions.
*This icon is the cornerstone of my brand and it is super important that it represents my business and the high level of services and products we deliver
** I've attached a quick mock-up of the direction of our new website, so you can get an idea of what we're going for as well as an old logo (which we DO NOT want to be anything like)***