cool and friendly logo for European consumer brand needed

ByMe is a European startup that will launch its consumer website in the Netherlands (byme.nl) in July offering a range of high quality products online, that can be customized by creating your own personal design with text, color and images through an easy to use online application. The personal design can be ordered but also offered to others of the website community. This makes it a market place for customized products offering unique designs. The products will be produced and shipped to the customer within one week after ordering. Products that will be offered on the website are: business cards, brochures, letterhead, greeting cards, t-shirts, other clothing and sporting bags. We need a cool and friendly logo that will be remembered by the public. People should go to the website for an easy creation of a product with a personal touch. Everyone can be a designer with a little help and make a nice product!! Customers should be proud of their own creations (yes I did it myself), that's what ByMe stands for.

ByMe

The logo will be used on the website and in all other sorts of communnication, online, in magazines and on tv

The logo should represent the ByMe brand values, being: friendly, accessible, personal/human, innovative, dynamic, high quality.
I like round capitals, taglines are optional, color scheme is up to the designer. The Brandname, ByMe should be included in the logo.

The logo should by no means reflect a financial service image nor an old fashioned printing brand.
Not too many different colors in the logo please. I am not a big fan of capital letters in the logo, although the capital B and M in the name are functional. So....designers choice!