steam, clean, wash, new, bright, shiny, water, fresh, refreshing (clean), fruity
Fresh colors; something nature-like / clean (blue, fresh water, lime green, light purple, combination of colors,...)
Look & feel:
Straight forward, not to many details, clean, basic
I will expect:
- The text (=name company) should be readable. Modern font type
- There should be an icon / image
- The image/icon should make obvious what the concept means / company does
- The icon/image must be able to stand-alone (without the text) and still look good
- 3d image is ok
The site will be fresh (like Skype.com), a few basic colours, blocks,...
- Not too many gradients
- Customer is not to keen on clouds (steam) so maybe that's not te best way to go?