This company manages investments in private equity. Originally there were 3 partners in this business which is what drove the name "Triad". The business has expanded beyond that scope but the name still stands. A website will be created once the logo and name has been created. The logo should identify that the company is progressive, technologically advanced yet solid and capable of standing the test of time.
Tell us a bit about who you are and the people you reach
The audience that will see this logo and header are companies that also manage private equity investments or those that have opportunities that need private equity investment. The same features identified above will be important here as well.
Many of these people are sophisticated, financially savvy business people that interface with hundreds of organizations like Triad during their careers. We would like our logo to stand out!
We need a logo the respects the Triad name yet communicates that this is a progressive, technically astute firm. The existing logo for our letterhead is attached to give you an idea of where we are now.