Sooner is a leading trailer manufacturer of horse trailers and livestock trailers and market our products to horse owners and farmers. Our brand is a trusted brand that has been around for many years. We make custom, premium, high-end, heavy-duty trailers. The adjectives for this brand that we’re trying to reinforce through all our branding include:
We'd like to see logos that are in the brown/beige family of colors. Fonts should be classic, straight edged. Words to describe the Sooner brand include: classic, gritty, premium, rugged, brawny, etc. Our brand logo has been included in this brief for your reference, as the two will often be used in our marketing materials together. It's best to not include a trailer in the logo as it most likely won't look like our actual product. We also do not want to see horses, cattle or any other animals in our logo. This will primarily be a text based logo that reinforces our message for the next year - Raising the Bar.