We are a tax strategy firm, designing financial plans from a tax efficient perspective. Our target audience is business owners who would like to reduce their tax bill.
I think it would be helpful if our designs somehow communicated that they can pay less tax, and give a sense of protection and security. Though the initial leading designs are round, I think they rose to the top on their bold colors. I actually prefer a log that fills out a square block....or maybe I just don't prefer one that is rounded---at least those are my thoughts after the first round was rated.
Attached are two different styles of logos we use for WealthCare, a sister company. I like these logos alot!
Also attached is an old version of an American Tax Strategies logo that we no longer use. I'm providing this just so you'll see where we've been in the past. I think this logo feels a bit "old"......