The Centre for Healing and Peak Performance is really a holistic health and wellness centre, not just focusing on physical fitness and it’s not a spa/esthetics studio. There were no other options so we needed to choose something. However, the logo needs to reflect the holistic and wellness aspect of the centre.
At the same time, we want a little bit of an ‘edge’ to the logo and brand, since the audience we are aiming for are those individuals who believe in achieving peak performance and optimal living. While some may be looking for a ‘magic cure’ to their problems, our centre’s ideal client is someone looking for more of a health consultant because they want to be a part of their own healing process, not just get a one-off session.
Our brand should emphasize being proactive about your health. So, we don’t really want to portray that ‘spa’ concept at all.
Also, we want to emphasize two words ‘The Centre’ and then perhaps underneath ‘for Healing and Peak Performance’. The idea is to differentiate our clinic from others by focusing on the integrated services we provide and, again the focus on the whole person, not just individual parts.
The concept of ‘yin and yang’ could be incorporated, using that kind of symbol, into the logo too. That concept demonstrates the centre’s focus on balancing the yin and yang…treating the whole person. We are including a sample image but feel free to adapt or modify.
So, the brand identity is ‘the centre’ to start building that identity to our target audiences.
The other aspect of our clinic is the integrated and professional team approach by the clinic’s practitioners. This integrated peak performance process is all about just that; integrating the triad of mind, body and soul, into a 6-step process of assessing, treating, and balancing a client’s vital 6 essences. These 6 essences are: mental, emotional, physical, chemical, material and spiritual essences. It's become increasingly clear to many people that true health has to be an integrated approach.
Of course, the logo needs to be functional across all platforms – print and online as well as vehicles, signage, banner stands, etc.