We are a southern food restaurant serving freshly prepared foods everyday for lunch and dinner. When people come to Fred's they feel as though they are coming into an extension of their home. All foods are prepared in house using independent and original family recipes. Food is slow cooked with care using fresh, quality ingredients by wholesome people. Our food is only matched by our hospitality.
We currently have a concept called Fred's Market Restaurant (fredsmarket.com). We are turning that concept, which is served buffet style, into an a la cart restaurant that serves the same high quality, southern food a la cart as Blueplates (a meat and two sides). Our honest, southern hospitality and decor will remain the same in the both locations.
We would like the logo to have a strong aesthetic association with the other restaurants in our group (Freds'a Market Restaurant and Johnson Barbeque). When people see the Fred's Blueplate logo they need to know that is and extension of Fred's Market but still different. Perhaps using the same font for "Fred's" and then a new font outside of the Fred's Market Restaurant logo for the "Blueplate."