We are a new restaurant and bar that serves gourmet fast food in a very street feeling environment (graffiti walls, graphic deigned light-box wall and ceiling installations, polished concrete floors, vibrant colors used throughout the space, albeit on a very industrial designed base interior, incorporating old school arcade games and open format pop, punk, rock, and eclectic music). Our target market is 18-35 year old persons, whom have a good disposable income.
The location may have a tattoo studio incorporated into the location (at a later date). As such, a logo that would compliment this style of business would be appreciated.
I'd like to explore the following colors:
Let designers make suggestions:
This concept is the 2nd concept bar/restaurant that we are undertaking as a subsidiary brand of The Social. This new concept is to be a "light and more youthful' version of our first establishment. The first location's website is http://www.thesocial.com.ph and the logo is attached, the logo for this new concept must keep certain key elements of the current logo, as we wish to keep the visual cues simple to the public. the elements that must be included are:
* Hexagonal gasket device and screws with internal circle (however this can be roughed up and made more organic or graffiti like)
* wording "by The Social" to be used in the copy but not be overly prominent
We would like color added into the logo to compliment the fun and irreverent nature of the concept. We are open to a more graffiti/tattoo style for this logo, but need it to be something that translates to staff/guest T-Shirts and wall/roof use.
We will also be commissioning a 10 meter x 10 meter abstract graphic art work that will be used as the ceiling in the form of a massive light-box. We need this logo to be a design that can be incorporated into the center of this artwork.
The perspective render for the shopfront is attached to this brief and the large ceiling artwork can be seen above the bar and dining area.