Tell us a bit about who you are and the people you reach
The Arlington County Office of Emergency Management is looking for a logo for it's new Active Threat Response program.
The Active Threat Response program teaches the community/residents how to react to:
1) Suspicious Objects/Behavior- "See Something/Say Something"
2) Violence in their Proximity- "Run, Hide, Fight"
3) Treat wounded people after an event- "Stop the Bleeding"
We are looking for a logo to unify these three topics. We need a logo that is professional, inspires trust, and promotes action. We want our audience to feel empowered and like they are contributing to overall public safety.
DO NOT use images that are overly violent or suggest terrorism (no guns, bombs, etc.).
What industry do you think your business is most related to?
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Reds: Energy, action, passion and love.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Arlington is a small, dynamic county bordering Washington DC with both a large millennium and ethnically diverse population. The population is highly educated and relatively wealthy. We need a clean, simple logo that attracts residents to our program, and marks it's importance as part of promoting community safety.