Tell us a bit about who you are and the people you reach
We are a residential property developer within Sydney. We do everything from purchasing the land, designing, construction and sales. It is a family owned business, and has been since 1995. Our target audience is both local and foreign investors/home owners. We are after a logo that is strong but also boutique and can be placed on a building 30 stories up in the air and still be seen from street level. Traditionally our colour has been red, but are open for a change. We current do not have any brand identity, our logo is just simple text. The current font we have is too boney and gets lost when it is put onto large scale signage. if you would like to check out our website for more information you can at http://www.lateralestate.com
Just something to keep in mind, the issue with our current logo is that its too long, the Lateral Estate on the same line is difficult to use, Lateral is how we identify ourselves, Estate should come second to this. We used to be called Lateral Corporation and changed to Estate to be less corporate mega company and give off the perception that we are a more boutique personalised company unlike our public competitors.
What industry do you think your business is most related to?
I'd like to explore the following colors:
Reds: Energy, action, passion and love.
Dark neutrals: Formality, mystery, exclusivity and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I seem to be getting a lot of the same logo, would encourage creativity and individuality in your designs.
Also please remember to incorporate a symbol or logo that can go with the name Lateral as well. I am getting some good lateral logos but without a symbol. Just something to keep in mind.