We sell 2nd hand mini trucks (kei trucks) from Japan globally. The trucks are useful for farmers and construction workers, as well as 4x4 off-road hobbyists. Our customers are typically middle aged men (35-70), blue collar, and interested in hobbies like hunting and fishing. Farmers are also a common customer.
Use of the car in the design is great.
Lighthearted but memorable.
Using Typograpgy to create the shape is cool. Not a fan of the texture layer though.
We'd like to incorporate the shape of the trucks into the logo if possible. Attached in our images are some pictures of the trucks that we offer. We see two angles for the logo; Utility, and Fun.
For utility, incorporating them into a scene of farming or hunting could show this. (E.g a truck hauling a bunch of hay) For fun, showing the trucks off-roading or in the mud might be great. (E.g. a truck climbing a mountain or blasting out of a field of mud) Those are some of our ideas, but we would love to see some other creative takes on the concept as well!
Some of the most popular features and benefits on the trucks are as follows:
Dump Truck Beds (See attached image)
Novelty Appeal (Fun Size Truck)
If you have any ideas to incorporate those features and benefits into the logo, that would also be great. Anything that can show the appeal of these trucks.