the world of fiduciary in Switzerland has not changed since the 90s, for example, paper is still widely used. I want a logo that shows a turning point towards digital, while remaining in a field based on rigid laws, which evolve very little. A mix of modernity and classic.
Need a logo easily recognizable and readable, with a modern and sophisticated writing. I do not want a big calculator as an emblem. Color : I would like brown and purple colors, predominantly brown (not flashy).
my company will be established in the canton of Fribourg in Switzerland, more precisely in Gruyère (if useful), french speaking.
edit : the font must be elegant and sophisticated. my clients entrust me with all of their professional and also private life, trust is important, as well as rigor, logo font should bring out this. Ditto for the emblem which must also highlight the field of finance, especially accounting, with a reminder of the name of the company (including e from e-fidu). The whole thing in rather straight lines (not too much curve), something reminiscent of financial analysis for example.
Edit, hereafter message sent to different designers already sending me a logo :
First, thank you all for your different designs. being traveling abroad, I do not have much time to answer everyone individually, I'm sorry. I will give you a few details on my wishes, it is valid for most designs received.
Fonts: I wish they had a modern style but not too futuristic, it must remain professional. Even if I want to bring a touch of modernity to the branch, its framework remains very rigid, based on certain rules anchored in time. It must be elegant and rather luxurious, with rather fine features and rather straight lines (see some examples in the brief). I want it to be original, not in the abstract sense, while remaining in a classic style, I do not want an Arial font.
Logo: as indicated in the brief, thanks to the logo, I wish that we can easily identify the field of finance and accounting (financial analysis, balance of accounts, calculators, mathematical signs, ...). The name of the company must also appear via e and possibly f (attention with the e, on some designs it brings out a smiley). As for the police, it must be modern, elegant and luxurious. I do not particularly like designs with only 3D e or bars. If it can also demonstrate some innovation and the future, it's a plus. The lines must obviously be fairly straight to the domain of society but curved lines are not to banish to bring a hint of lightness.
Sorry for these long explanations, I hope they are rather clear. There is not much time left to submit your designs, I will look with 99designs if it is possible to extend the time.
thank you for your cooperation and understanding. look forward to seeing your creations.