We're a law firm specializing in business law, civil litigation and bankruptcy. Our target audience differs for each of our three practice areas, but are respectively: (1) small/medium sized businesses, (2) individuals and businesses who have been sued or are thinking of starting a lawsuit, and (3) financially distressed individuals who are contemplating bankruptcy.
We're a law firm, which is one of the most conservative of all industries. That being said, we're open to some subtle, abstract logo work and some color (just nothing too loud or ostentatious). We're trying to toe the line between our conservative profession and some modernism. We don't want something too staid and boring, but at the same time no one should look at our logo and think we're graphic designers either.