I do nails, skin care and Permanent makeup. My target audience has disposable income, uses a computer for most of their daily lives and wants to look their best without having to spend a ton of time doing it.
I'm a little of everything but tend toward, more colorful rather than less but then I do love a simple elegant design as well. I have an idea that I wish to represent both sides almost like ying and yang but NOT so sharp. I love soft and romantic and want my logo to mostly get the person looking at it to FEEL calm, serene and inspired with Joy also. I want them to FEEL awesome just by looking at it and want their spirit lifted. The tree logo I was asked to choose earlier with someones name at the bottom did that for me. I LOVE LOVE that logo.