We are a new indoor rock climbing and fitness facility in Annapolis, MD. Our vision is a hip, young, and edgy place where you go to both work out and to hang out. Our interior design scheme is a rustic, industrial, modern.
Want to convey hip, young, and fresh. Demographics are active, male/female, 16-35 years old. We like clean and simple. We like our current logo colors but feel free to explore. Maybe consider integrating climbing holds in logo (or not). We don't like how on our current logo that it is difficult to see that the 3 icons are climbing holds (some think they look like amoeba). We like a logo which includes both our name and an icon, which can be used to represent our brand without the name.
Calling all artists.. Think of ideas you'd see on a shirt in a surf shop and a logo youd actually buy and wear on a zip up hoodie. Think of brands like rvca or insight who collaborate with many artists yet most of their coolest designs are the simplest ones, or appear to be simple. Cool, modern, young (16-30 target age), current. Take a look at Threshold climbing gym's website in riverside ca., that's a similar scene we are going for. Not a big fan of the cartoony look in logos.. We are primamarily a bouldering gym (not located in boulder) but will also have a lounge and will be themed with lifestyle sports, like surfing, wake boarding, skiing and snowboarding. It's as cool of a place to hang out as it is to workout. We like origional, we creative