Tell us a bit about who you are and the people you reach
The site will be a blog where jilted women can ask "Dear Abby" style questions to some who has actually cheated on their wife. There will also be an "Ask Cheated" section where cheaters can ask questions as well. We will cater to the divorced and bad break-up crowd.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Divorce, adultery, and betrayal are all extremely serious topics, but we plan to hit the subject with wit, pith, and tongues firmly in cheek. This is very much a "skinny bitch" type feel where we're education, insight, and a martini.
We have played around with concepts of a logo that actually shows the split between Cheater and Cheated.