Tell us a bit about who you are and the people you reach
A high-end Jeweler and Diamond designer in Chicago’s famous Jeweler’s row. Launching a new marketing campaign targetting retail stores.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are looking for something sophisticated and elegant. We would like to explore some options that make use of Alina’s initials. It needs to be a logo that can be embossed onto her jewelry in some way as a signature or have an element in the logo that can be embossed. It needs to be easy to emboss onto a clasp or inside a ring. A lot of Alina’s work consists of custom one of a kind jewelry but her line of jewelry will soon be included in high end department stores and jewelry retailers. Although the designer will be referenced on the website as Alina Korotkina, the brand and the jewelry need to be recognized by the brand itself – ie. “My necklace is a Korotkina” . Logo must be elegant and simple by design, yet exude passion. She does not just focus on diamond jewelry but all high-end facets of gemstones and precious metals. The designer is from Russia. We would like the symbol to be recognizable without Korotkina. Logo should be designed in a way that could be animated with motion graphics. Make sure that logo can facilitate a tagline, feel free to incorporate one into the logo.
We've attached an image of her existing logo.
What we like about her current logo: The ease of embossing it onto Jewelry, the ease of the brand name because it has the initials.
What we don’t like about her current logo: It looks like a spider, at first glance it is not discernable as an “A” and a “K”