Tell us a bit about who you are and the people you reach
The Local Government Institute of Wisconsin, Inc. is a not-for-profit, non-partisan corporation representing all citizens of Wisconsin at the local level and created to conduct research, enhance collaboration, and educate the public and policymakers on ways to improve local government's ability to serve the people. Website: http://www.localgovinstitute.org
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
• Main message should be collaboration
• Needs to equally represent urban and rural interests (or neither specifically)
• Demographics include a broad spectrum of age, gender. Elected officials and municipal staff are the primary audiences. Trend toward educated individuals with an interest in community and working together.
• Needs to have condensed and expanded versions (i.e. just initials and spelled out). Tagline is ‘Bringing Local Governments Together to Serve’