Tell us a bit about who you are and the people you reach
Platte River Associates (PRA) provides software and consulting to help companies explore for oil and gas worldwide. They do this by providing sophisticated tools to model the evolution of entire geologic basins over hundreds of millions of years.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Platte River associates (PRA) is a software and consulting company serving the worldwide oil industry since 1985. Based in Boulder, Colorado PRA was one of the early leaders in Basin Modeling software and is an expert in reserve assessment and prospect evaluation.
At the moment, PRA is relaunching their brand to coincide with a rewrite and expansion of their solutions portfolio. The current website is now in need of serious updating, but prior to rewriting the website and advertising copy we need a new logo.
The new logo needs to remain serious and established to match their market niche, but we need a cleaner more modern image to reflect the company’s new approach.
Their current website is: http://www.platte.com. Examples of slightly more modern websites in the same market niche are:www.zetaware.com, http://www.exprodat.com. Obviously we’ll want to do better than these, but they will perhaps give you more background on the niche.