We want our brand to convey intellectual sophistication and worldliness, without suggesting snobbery. We want it to be funky, with swagger, but simple enough so that it doesn't conflict with the images on the website.
Some fonts that we believe best reflect our brand are: Dodge, Suede, Engebrecht, and MMX2010.
Ultimately we need our logo to be highly visible on social media networks like Twitter and Facebook. It might be that given the length of the publication name -- Dominion of New York -- we'll need to create a second logo, specifically for social media, to achieve this. But if we can accomplish it with this logo, we'd be grateful.
Here is more information about our audience.
Demographics: 25-44-years-old, 60% female, 70% college educated, 90% black
Behaviorographics: Avid readers, politically progressive, art and culture lovers
While we have a functioning website, please don't allow the design of it to limit you. This is an off-the-shelf word-press template that we intend to hire someone to customize.