Float.Calm (float dot calm) is a floatation therapy centre. Float therapy provides the opportunity to experience floating in a sensory deprivation tank, otherwise known as a float pod.
Float therapy or R.E.S.T (restricted environmental stimulation technique) relieves stress, relaxes the mind, heals the body, enhances performance and encourages creativity.
"Float dot Calm" is a play on words to describe the always on, always connected 21st century lifestyle. The irony being that a float tank is one of the most non-stimulating, relaxing places on earth.
Below are suggestions only and should not dictate the design completely. Every element does not need to be incorporated in to the design.
We want to ensure our logo is usable on web, print as well as possible signs. If it is possible to include your logos on various forms of media such as an etched on wood so we can see the versatility of it that would be very helpful.
The image in the logo should be able to stand on it's own without the text and still be recognizable.
Looking for something to stand out as unique across the active wellness market. Yoga studios, cross fit, gyms, chiro, couple all be considered in this market.
At the same time we have always been very drawn to the colour scheme's and retro type of artist "SHAG". http://www.SHAG.com
We have attached some images of his we like.
25-50 years old, people interested in active wellness such as yoga, mma, gym, etc. We wish to perform much of our marketing using social media and as such the logo much be able to be incorporated on top of existing photographs and images. The background should be transparent. See the attached images for "Float House" to get the idea.