I think I like the slogan incorporated into the logo (I liked how mekanin integrated it into the logo, anyway):"We do everything that no one else wants to do"
We maintain the aesthetic appearance of HOA managed communities. Our slogan is "We do everything that no one else wants to do!" This would consist of the following:
-Community Clubhouse Cleaning and Maintenance
-Pool Bathroom Cleaning
-Policing Grounds for trash
-Dog Waste Removal Services
By far, our target audience is property managers assigned to represent the various communities we service. To be specific, most of these managers are college educated, but have vast experience dealing with contractors and are familiar with the construction and construction terms in general. For the most part, these property managers are women, probably 35+ years of age.
Cleanliness is key. We will be cleaning things and I want to portray a very clean, crisp and concise design. Below, I went ahead and attached a JPG of my current business logo. This may help. My business name is SUDS and I specialize in cleaning flooring: carpeting, tile, stone and windows.