Loaded Dog Systems ( & LandMaster logo as supplied )
Loaded Dog Systems import & distribute LandMaster electric utility vehicles in Australia. Loaded Dog Systems Logo should dovetail with ( existing ) LandMaster logo, and also stand alone as needed when not promoting the LandMaster vehicles. I imagined a Loaded Dog Systems both with and without a LandMaster. The target audience are Government Departments, local councils, universities, horse & cattle properties and private owners
Loaded Dog is a play on words and relates to an old Australian story http://en.wikipedia.org/wiki/The_Loaded_Dog , and the business uses the DOG as an internal acronym for "Delivery Over Ground" an old cold war use of the word FROG ( Free Rocket Over Ground ), and as a pun. ( I have a shooting & explosives background and own 2 Whippet dogs that are part of the business ). The Loaded Dog is a bit of fun, with the serious LandMaster being the grown up influence. I really like the image I found with the dog and a stick of explosives in its mouth. That "look" in the form of a whippet would be nice, however, I am open to any radical or different designs. I like the "look" of the text in the Apocalypse now logo, and would be happy for that style to be represented in the "Loaded" portion of the title. I also like the industrial/military look of a stencil text, and think that would suit the "DOG" segment of the logo. I would even consider the Logo in a fine stencil format, if it could impart the message. I have included the style of stencils I find attractive. I like the fine intricate type, rather than the chunky look.