Fast-Casual restaurant that sells "out of this world good" gourmet tacos to customers. Clean, quick, delicious and efficient. Get in line order from big menu on wall behind cashiers, get a number and sit down, runner brings the food out in a plastic basket with deli paper. Some humor on the menu with good variety of tacos. 7am-9pm, 7 days a week. Like Panera Bread, Chipotle or 5 guys burger and fries category....... but with tacos. Appeals to all ages but probably 60% of the customers are from 16-35. 60% are probably also males. Local, higher quality ingredients will be used.