We are a national personal finance business - Instant Finance (www.if.co.nz )
We operate in 18 locations throughout New Zealand and have been established in the market for 40 years. Instant Finance is a very strong brand in our market.
We are launching a new part of our business that will sell homeware including fridges, freezers, washing machines, dryers, TV’s, computers and furniture. These items will be brands e.g. (Sony, Toshiba) as well as entry level Chinese goods. These goods will be marketed to our existing customers as well as to new customers who will come from a wider demographic than our existing customer base (demographic of existing database is below).
We are looking for a new logo, which will leverage our existing IF logo (IF tone logo attached).
No, althoguh see page 3 of brand manual for how IF button logo must be displayed. It is permissible to change the colour of the IF button logo for this new design.