NW Fresh will work with farms to get there freshly picked produce to restaurants, Schools, Co-ops, and potentially grocery stores like Whole food. NW fresh's ulitimate goal is to provide the freshest tasting just picked experiance of produce to the consumer as well as helping smaller farms throughout the NW increase the there yield.
NW Fresh is a local company in the Pacific Northwest. NW Fresh will not only be connecting the farms to institutions for a place to sell there produce but will also be taking care of the logistics getting the produce to them as well. My target audiance will be anyone who believes that fresh food is not only better tasting, healthly but is a right that we all should have access to. The logo needs to have that old School look when farmers carried there produce to the stores themselves. It also has to Say Stability, Integrity, Professional, Be Distinctive, I want people to think about the time when a hand shake meant something and it can not look like a corporate company or like Charlies Produce in Seattle. My thought was to have a older Model T or 30ish flat bed truck maybe a rusty or Barn Red incolor and have the old style crates and maybe an old barrell with produce coming out a little bit. NW FRESH would be in a Dark green and maybe a lighter green. All colors used should be very rich, elagant and expreses quality. The logo has to say the finest quality produce is being picked and delivered to the end consumer. My tag phrase is Fresh Food From Farm to Family. I would at least like this incorporated into the letter head and business card. I was thinking that the Tag phrase would be a rich brown.
I found a font that i thought had an old world feel to it but I am not married to it. http://tvfmarket.com/.. Please be creative and I am open to new ideas but the one for sure thing is that it cannot look cartooney.