We are a new approach to the traditional barber shop that offers premium hair services and products for the style and technologically inclined gentlemen. With a strong commitment to stylist education and modern techniques; we pride ourselves on providing a consistent experience all while exceeding expectations and ensuring the development of long-term client relationships. The hair salon is upscale, modern, and has an industrial lounge bar environment. We provide haircut services to men only.
Our goal is to have a logo design that represents our company in a meaningful way and gives our customers that instant connection and understanding for premium service we give them. We are looking for a simple and modern, yet classic logo that implies power. Our goal is to present an image of both youth with class. Our business is a chain (we have several different locations across the U.S.), so a logo that is timeless and universal would be excellent. One idea would be to design the letter "P" to have a sharper appeal like it is 'pressed' and transformed into a 'modern and crisp' look, while the "RESS" font style remains classic and timeless. The transition between the modern and sharp look of the letter "P" and the classic and timeless look of the letters "RESS" should be seamless and almost become a 'hidden' design. In other words, the letter "P" should be different and have a sharp and powerful appearance to it, but be completed with the letters "RESS" without being overwhelmingly noticeable. The biggest goal we want to achieve is have a brand, a logo design, that resembles a major chain company, reputable, yet with a modern approach and stands out from the crowd.