It is a restaurant and takeaway outlet, which will serve innovative salads and vegetable dishes with tasty meat additions and interesting dressings. The dishes will be seasonal to the united kingdom and will be healthy, mainly organic, flavourful and convenient. Alongside, we will serve innovative and healthy cakes and sweets - eg using agave syrup instead of sugar. The target consumer is health conscious and keen to be very selective about what he or she eats.
Many organic and artisan food outlets have a back-to-nature and hippie feel about them - but I wish to move away from that - to a more modern and stylish yet warm and comfortable feel.