Identity is intended to be an eyewear brand that only sells frames made with high quality TITANIUM. The deign of the glasses are classic and timeless. The targeted audience is between 30 to 50 years old. The customers do not only care about a sleek, fashionable design of the frames, but also about the durability of the materials and the comfort of wearing the glasses. Therefore, the logo should feel high end, luxurious, fashionable, classic and timeless. It should have a light feel to it, just like how titanium used as a material makes the frames lighter, too.
Black, or white, with supporting colours (metallic tones). But also open to suggestions. Should still feel light and easy.