Hi, CrowdScores is a startup, that aims to capture data from football (soccer!) matches (and - in the future - other sports) by 'crowdsourcing' the problem. I.e., anyone at a game can report on what the score is.
We're trying to attract people who'd want to take part in data collection activities, in return for prizes. So, I guess we need to look sober enough that people trust us enough to do work 'on spec' (like 99designs :-)), but equally, it's sport and football - so, it needs to capture the idea that this will be a fun activity.