We provide home and office cleaning (residential/commercial services) specializing in high end post-renovation cleanings and have been in business since 2004. The company is growing, has a great reputation, has customer loyalty and the name change will allow us to make the buying decision easier because we will be creating custom packages and the name relates to what we sell. We are about to launch the new name "Custom Clean NYC" and a new logo. We had to add the NYC because Custom Clean alone was taken. We believe the new name will breath new life into the business. We provide a clean, professional experience. Sophisticated but not uptight. We want to convey luxury without turning off the regular client who may not have a lot of disposable income. I want this company to stand out among the hundreds of house cleaning companies. Brand identity is important. Our client base is comprised of mostly women buyers, between 30-60 years old with disposable income.
The logo needs to transfer well and will be used on uniforms and possibly wrapped vehicles. I didn't attach anything from the previous company because It may cloud fresh ideas. The clients are women buyers, I'm looking for a logo that is softer, feminine, has some emotion, a message that will tell them it's easy to buy from us. Thanks!!