Cutting Edge ID Protection Service Needs Great Logo

SpotMyID

SpotMyID offers proactive protection against identity theft, today's fastest growing crime.

SpotMyID trolls the Internet on behalf of its members, scouring nooks and crannies for any potential misuse of their personal data. SpotMyID's state-of-the-art technology allows it to monitor databases, search online applications, and even explore black market portals – anywhere identification may be misused or abused. When SpotMyID sees that a customer's ID is being used, they immediately send an alert to the affected person. Through this fast action, SpotMyID customers have the power to halt identity theft before it inflicts major financial or personal harm. There is no place SpotMyID will not go to secure its members from identity theft.

SpotMyID is a service for everyone who wants to protect their identity. Anyone who has a credit card, passport, social insurance number, drivers licence, bank account or even a birth certificate is at risk of having that information stolen and misused. Whether you have a $300 limit secured credit card or an AMEX platinum, SpotMyID will help protect your identity from being compromised.

While SpotMyID appeals to a wide range of customers, the primary target is males and females (slight skew to females) 25-59 years old.

We need a logo design that conveys the idea of security and trustworthiness. While the image should clearly evoke the concepts of security and protection, it should also let the customer know the service is user-friendly and accessible.

Here's one idea: Spot is a watchdog that will fetch anything you ask him to. In the same way, SpotMyID will “fetch” any piece of your identity you entrust us with. Secure and reliable, yet something we can relate to and trust.

That's just one concept for SpotMyID that could be expanded upon. All ideas that express the general themes listed below are welcome. Don’t be afraid to come up with something completely different! There are no creative limitations.

Just keep in mind that SpotMyID is:
• Protection
• Security
• Peace of mind
• Pro active
• Friendly
• Accessible
• Trusted

We are looking for innovative designers that want to leave their mark on a brand with worldwide reach.