'DALTONS': please have this in blue and in caps. The blue should be on the bright side and not dark.
'FITNESS': please have this in caps and in a lighter shade of grey.
'TAGLINE, i.e. CROSSFIT. BOOTCAMP.' Please be sure to have this placed below below DALTON'S FITNESS or below FINTESS. The tagline should read Cossfit. BootCamp. and should also be small enough to be able to add more down the road (yoga. cardio kickboxing. spin.) Please make this yellow and in caps.
IMAGE/ICON: This should be smaller than the text. A silouette of a man and women side by side and mid section/upper body showing. They should look fit but not too muscular. No body building poses, no speedos. They also need to look confident, almost like super heros.
We would like to make it obvious by looking at the logo we are a place to come and get fit. The logo/icon image designed needs to represent a fitness facility if our company name was removed from it.
We have added logos we like for your reference. The logos have been chosen either because of the font, silhouette or stylistic approach.
Our goal is to appeal to both men/women of all types and ages.
Thanks again for participating and looking forward to receiving some great work!