Featherlite is a highly regarded and respected trailer manufacturer of horse trailers, car trailers, livestock trailers, recreational trailers and cargo trailers. Our target audience is horse owners, farmers, car enthusiasts, motorcycle riders, etc. The adjectives for this brand that we’re trying to reinforce through all our branding include:
We typically prefer Myriad fonts. Our brand logo has been included in this brief for your reference, as the two will often be used in our marketing materials together. It's best to not include a trailer in the logo as it most likely won't look like our actual product. We also do not want to see horses, cattle or any other animals in our logo. This will primarily be a text based logo that reinforces our message for the next year - Expect More with Featherlite.