We are a business that is dedicated to answering the question - "what is a fair price to pay for your marketing services?".
We already have a consultancy business called RD Squared (http://www.rdsquared.com) so that will give you an idea of what we do and how we do it.
We have a new business that will own the beadyeye brand and will develop a system which basically distils our expertise into an easy to use "beadyeye" tool so that people can stop paying way too much for the marketing services they need.
The brand essence of RD Squared boils down to three words - empowering, supportive and challenging - the new tool will dial up the "empowerment" aspects of our current ethos as it will enable users to interrogate our database of costs and algorithms in order to understand what a fair price for a marketing service is.
The team that are developing this tool comprises industry experts in their given field (e.g. media, advertising, research etc) so a user will get advice from an "expert view" and so hopefully will not have the wool pulled over their eyes when it comes to price and cost.
We believe that target organisations would not only value advice at their fingertips through the tool but also value growing their knowledge and understanding of the subject so that they are more confident and capable in the management of their marketing costs. The new web site will cater for that too.
Tell us a bit about who you are and the people you reach
The new "beadyeye" tool will be targeted at procurement, marketing and finance people in organisations that spend a lot of money in marketing services.
The tool will help the target audience to have an independent opinion on what a fair price is for a particular requirement they have across a spectrum of marketing services including media, advertising, sales promotion, print, direct marketing, digital, point of sale, research etc.
As a business to business tool, we will be targeting ALL organisations that have a minimum level of expenditure in marketing services.
We like the name "beadeye" as it we are effectively casting a "beady eye" over the market for best prices and costs on behalf of the user.
The tool will be launched in the UK first but has an obvious application across many geographies - not all of them will understand the "beady eye" idiom but we need to start somewhere.
Users will be a combination of older people and younger - it depends on who is responsible in any given organisation
- a memorable and relevant logo for the brand
- a base design / colours we can apply to the web pages of the tool, brochures, stationary etc
- a professional business to business "feel"
- it to be approachable AND business like
We do not
- need to be constrained by reference to RD Squared's branding at all
- want a "cartoon feel"