We offer state-of-the-art cryotherapy services to our community. We promote healing and well-being with safe, fast, and effective treatments. Our primary audience are people who invest in their health and wellness. They strive to maximize their physical and mental health and well-being. Our secondary audience is people who have tried other therapies and are looking for relief from pain. Our tertiary audience are those with a temporary injury or concern who want to speed healing or eliminate that concern, for example speed healing of a sprained ankle or get a cryofacial before an event.
mint greens are good too!
In addition to the aquas, I like turquoises and mint greens as well. Most cryotherapy businesses use blue, so I'm trying to differentiate a bit. I want the logo to work on a white background. I really don't want people to think of the movie Frozen though! More of a serene spa and relaxation/wellness. I haven't landed on tagline for the services yet, but some options are: come in and chill out, the cool way to heal, come chill with us, the freeze you need, the thrill of the chill etc.
I like the idea of frost fractals, abstracted snowflake/s, as inspiration. We are on the seacoast so a frozen wave type of visual element could also work.