This service provides individuals with disabilities and the elderly, in-home personal care which involves assistance with tasks like cooking, cleaning, bathing, dressing, etc. These services often allow individuals to remain in their homes rather than going into a more costly and often less desirable institutional setting. Our target audience is individuals in need of such services, their family members, and community supports (including healthcare and social work professionals who provide resources to individuals with such needs).
Many in-home personal care and home health care organizations use symbols like hearts, hands, and homes to indicate the type of service they provide but we do not feel that such symbols communicate a level of professionalism that we are looking for. We would strongly prefer a more abstract design that avoids the more stereotypical hearts, hand-holding, etc.