Adventure Books is an online store where you can borrow books, see where your books have travelled to and hear the impact they have made on other reader's lives. All books go on adventures. They travel to different places, are held by many different hands and make an impact on peoples lives. This is about knowing your books adventure.
The target audience is between 20-35. It is for people that really enjoy books and want to share this love with others. The reader is cool, hip and maybe a bit nerdy. I would like the logo to reflect this. It is for the girl/guy that carries their book everywhere with them (on the train, around the city, in the bath, on the toilet, with their cat on the couch). This is the books adventure - being a part of someones everyday life.
I really like simple caricatures and fun designs that aren't trying too hard but also make you smile. I tend to like animal logos but not sure how that could be incorporated into the concept. I don't want anything too corporate, anything too blocky or anything that highlights the print rather than the picture/logo. Happy for you to incorporate "know your book's adventure" into the logo if it fits well.
I prefer the greys, purples and blacks usually but really open to what you think will work. I like to see new colours from what I would usually use too.