We are a float tank (sensory deprivation tank) studio in Austin, TX that also offers infrared sauna treatments. Our goal is to "bring the ocean" to Texas. I would describe our aesthetic as a modern, relaxed, spa-like beach house.
Our target audience is upper-middle class suburban types and active 20/30-somethings.
Our logo MUST include some sort of visual element that can stand on its own as our Twitter/Facebook/Instagram logo.
If you're just going to take a piece of clip art and put "The Ocean Lab" underneath, you're not going to win this contest.
You'll see from the logos I included that most companies in the industry have very, very similar logos - I hate that. We want to stand out from the crowd!
Enso Float and Samana Float Center both do things a little differently, which I love.
Zero Gravity, Liquid, and True Rest are the other shops in town, so we want to be different from them.