NVO Active is an Active lifestyle accessories brand that creates products for people who are into fitness, travel, sports, etc. We are looking to target men and women ages 20- 44.
I want the logo to have the "NVO Active" text that is more modern, a little simple and bold, and an icon that is recognizable, cool, and edgy (whatever that means). I want to see the logo on the left side of the text and I will be using the icon by itself to brand products so I don't want it to be created from letters. I don't think that looks good.
I want the icon to symbolize my beliefs on why people should have an active lifestyle. One of my favorite authors says that life is comprised of order and chaos that is characterized by the yin and yang symbol. The way to live a great life is by riding the line in the middle. With enough order and security to keep you grounded and enough chaos and discomfort to create progress, fulfillment, and give us purpose. That's what I believe living and exciting active life does for us and I kind of want the icon to symbolize that. Order and Chaos.
If you're looking for a place to start your design, then just think modern day fitness brands.
I appreciate your effort in advance and hope you can help me. Thank you!