Design the logo of a B2B platform that enable employees to donate to charities

Dirigeants et salariés, complices d'un monde plus juste

公益・非営利的団体

Better Days is a B2B SaaS software where company employees can discover and select charities to give to, and manage easily their donations that will be withdrawn from their salary. We aim at little companies, modern or old school, with up to 200 employees. Brief : I like the idea that if every employee were giving to charities on our platform, even a little, we would reach faster a world with a bit less troubles, a world with a sky more clear. So I thought a lot about sky stuff, dreams, ideal world, for better Days. That was my first graphic track and my inspirations were for example Bright Funds (of which I like the color theme). But I realised it was the name that were inspiring me this. However, I think it does not represent the reality of the social world. The world of charities, full of social workers and people in need, is tough. It is made of bitumen, poor quality tables and rooms, rescue courses, concrete constructions, plastic cones, pens, papers to fill in, cheap clothes, "gilets jaunes". The social workers are beautiful dedicated people in mind, that are confronted to tough down to earth situation. And I would like to give a feeling of this reality. And my inspiration for this second graphic track is the work of the Up movement website (see attached), who gives a feeling of down to earth urban bitumen world. But I want it to stay clean, I sell my service in B2B, which has to respect some rules. I think there is one website in France named Helloasso, also in the charity field, that manage to combinate the ideal world in the color theme, and the social urban world in the photos they use a lot in their site (see attached). They are my best inspiration but I would like to find something that would differenciate my site from theirs. Please help me, I think both tracks are good, I have good design ideas, but absolutely no manual or graphic talent. I put attached also the current logo which is terrible and some sketchs of our current platform. Thank you

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