• Who are we?
o We are an agri-tech company with a purpose of accelerating agriculture by informed decisions.
• What we do? Who is the target audiance?
o We help agricultural companies and farmers to increase their productivity by using the means of latest technology and data analysis. We collaborate with large scale corporations like telco companies, banks, food companies and our products are mostly used by farmers and other parties working with the farmers.
o The Target audiance is companies that either sell product to farmers or buy from farmers
Agricultural input providers such as Bayer, Sygenta, Monsanto, John Deere..
Agricultural loan providers, banks, insurance…e.g Rabobank
FMCG food companies, e.g. Unilever, Heinz Ketchup, Nestle, Nutella.
• Why do we need a new logo?
o We have been pioneering digital solutions in agriculture for the last 5 years, and it is time for us to move a step further with our new brand identity and claim the ownership in the intersection of agriculture and digital technology / innovation. We would also like to adopt an international look and presence.
We are focused on agricultural solutions, but would like to position ourselves as a tech company and avoid the visual cliches of agriculture. In other works no designs with leaflets. The logo should have a flavor of digitilisation and productivity increase. Our Website: http://www.doktar.com