We are an innovative collaboration of professionals that understand American small business needs a low cost way to offer 401(k) retirement plans to thier employees. 401(k) In A Box will help business owners and their employees alike by providing high quality service at a fraction of the cost most companies charge. All services will be web-based with easy to follow instructions (but you will still be able to get a "live person" when you need them to answer questions. More new small business is started today than in the past 40 years, by entrepreneures under 40 years old. These people are experts at what they do and they want to provide high quality benefits to their employees. But, they don't want to sit through endless meetings with sales people who have thier own interest in mind. What they want is to surf the web for the best service they can find from honest, intelligent professionals who understand what they need and know how to deliver it. That is what 401(k) In A Box will provide
Tell us a bit about who you are and the people you reach
The target audience for 401(k) In A Box is American small business (under 50 employees - but not exclusively). The owner is younger (under 40) and web-savy. The company is making money but careful about how they spend it. The prospective customer is likely to simply type 401k into the web and see what comes up!
We don't want to look cheap. We want to be cost efficient and productively effective. We realize that the name (401(k) In A Box) might sound like a low quality gimic. We're ready for that with content and purpose. We want a logo that sells people on our goal of being thrifty - not cheap. John Wooden, the great basketball coach of UCLA always said, "Be quick but don't hurry". Our goal is to convey thrifty professionalism not low budget low quality.
One of the most impressive web-based companies I have become a customer of is TireRack.com. This company delivers super high quality service at a tremendous savings. That is what I am after with
401k In A Box.com.