This is a new high-end exercise studio in Los Angeles that will offer clients cross-training on customized Pilates beds and a new type of spinning bikes. We are heavily into design and the studio will reflect that - think Eames, Nelson, Jacobsen, Emeco, Artemide, etc. The look will be clean, simple, premium. We will try to be green wherever possible.
We are targeting people who take their exercise seriously. They expect a lot and are prepared to pay a premium for results. They might currently go to a gym like Equinox, but be looking for a more personal experience. We will be offering group classes for up to 10 people, but clients will also be able to have private lessons.
What we want is a clear, strong logo incorporating the name that suggests all of the above qualities. Something that will speak to the other brands that we have in the space. It will be used for signage as well as things like biz cards and letterheads, so please bear that in mind. The signage we have on the space has a long, horizontal sign, so we will favour treatments that allow us to best use that space.
We also like black and white treatments most as colours can get a little tricky to work with. So, while we don't want to limit your creativity, please consider this when submitting. ie if you are going to do a colour treatment, pls include a B&W too.