GOAL: To create a clean, modern and engaging logo for online mental health brand. We want our logo to feel personable, welcoming and trusted.
Given our service is a first of it's kind, and rather unique in the space - we are wanting the logo to feel modern. But given we are working in a delicate industry we need to feel trusted, professional and overall personable.
We like the idea of a pictorial or abstract style logo.
- it needs to be modern, and probably shouldn't be too literal with the theme of "mental health" as there are many variations and diagnoses.
- colour palate should be welcoming, not too harsh nor aggressive, but also not classically health (read: dull).
PLEASE NOTE: we are offering an unique online service, so we don't want to get lost in the generic medical field of logo design :-)