We are a swimwear brand. Ecologically made from recycled plastic. Our personality is easy-going and funny but minimalistic and classy. We sell to women from 20-35, university education, employed, living in a big city. Our motto is: " We're not saying you should go nude, we're saying it should feel like it". I want colors to be included but not looking like a rainbow. Colors other than shades of blue are welcome, even multi colored logos are welcome. Any creative direction you want to take is welcome, it is not necessary to follow the photos i sent if you feel it can look better following a different direction.
I added some examples of fonts and some logos and shapes that i like. Hope it helps. I also added our products and some other inspiration photos