I have started a home business where I design and make my own Kaftans, using Indian Sahri fabrics. I love working with these fabrics because the colour spectrum is so vibrant. The beautiful stitching in the borders creates such stunning detail.
My product has a go any where vibe, they can be worn beach with a pair of haviannas or to bar with a pair of heels. My customer is not so much defined by age as she is more just a person who has flair & a creative style. She's not afraid to step out in something that will grab attention.
Tell us a bit about who you are and the people you reach
My audience are women/ girls that are happy wearing something that not everyone else is wearing. She likes individual pieces and is happy not to be one of the crowd. The product is not mass produced and price wise its middle of the road. Its affordable to most people ie: 60-$75 AUD
I have 19 year olds that live at the beach who love them to throw over a cozzie or 40 plus women who wear them with jeans.
I am looking for a Logo that I can use on business cards, swing tags, website & fabric label. My product line at this stage is Kaftans however in the future I will expand the range to incorporate a few other products such as jumpsuits etc...
The name I am using is Kaftan Kouture, as a play on words. My use of Indian fabrics could help with ideas however I would not like something as obvious as Lord Krishna.